I personally think Gibson is losing ground in the market. I have read about problems they have been having over the last couple of years. You don't need to spend $2,000 to $3,000 dollars for a very good guitar. Gibson and Fender have been riding the wave for many years on their names. But now the time has come some guitarists out there are realizing there is stiff competition now in the market. You can buy a very good guitar today for $1,000 . As far as I'm concerned Gibson has become greedy over the years, but now the market is changing quickly, most consumers now wont pay the prices they are asking. A few weeks ago I purchased a Godin Core P90 CT. This guitar had a selling price $895.00 this axe is very well made. I'm kinda stuck on Godin guitars. I live in a city that has a large guitar shop, that I frequent there often, I have sat down and played Gibson, Fender, Gretsch , Jackson and many others. There is a chap who gave a review on the Core with the P90s. You can go read it yourself in Sweetwater. He has played guitars for 30 years . He says this guitar exceeds that of a comparably priced Gibson and equals that of a PRS S2 series. There are many rave reviews on Godin guitars all you have to do is use the internet to find them or read reviews in the guitar magazines. I'm not saying these things to be boastful , just saying you can buy a high Quality guitar that is equal to or better than Gibson or Fender for much less money. I believe over the years people have been bombarded with Gibson and Fender, there are some out there that if you don't own a Gibson or Fender you don't have a good guitar. I Own a Godin Progression Strat that I purchased for $1,000 last November, I will put that up against an $2,000American made Strat any day of the week . I believe Gibson at some point will go offshore, because they want to make huge profits like they have over the years. They cant make the huge profits now they once made, times are changing and now with making some below standard guitars they are struggling. Time will tell.