I've been wondering if I should post, or not. All the bases seem to be getting covered. There is also the Fender amp thread going on. So, a few observations as a player. Sometimes semi-pro, sometimes a cellar hack that still loves to play, here's a few things I've noticed about the big two brands.
Over the years, I mostly bought "used gear" because it was affordable, and filled gaps I needed to fill for projects. At the time there wasn't a vintage market except for some 50s models. I was trying to sell my '59 Harley in '88 to buy a '58 or '59 Les Paul, but never made it happen. I bought a few good guitars that were players grade, and they were fantastic. They were just used guitars, and I still own them.
In '88, I bought the first of four new Fenders that I ever bought. I got a white Korean made Squire with a Floyd Rose. I wanted a white Strat because Lowell George and Jimi Hendrix played them. It was a nice guitar, but a major hassle to own with the Floyd. It was something I didn't need, and was too much work for regular maintenance, so off it went. In '96, I bought an American Standard. Again, a nice guitar. I actually recorded and gigged with it. Other than a pickup dying, it never had issues. The intonation was spot-on, and it never needed adjustments. Needed to sell it with a couple others when I needed to come up with a lot of money fast. That and my Rudolph Schenker V were two of my biggest regrets for guitars I sold. In 2015, after my cancer surgury, I was looking for a beater Tele to play while I was radiated. Couldn't find anything used, so I got a '15 MIM 50s thin skin nitro classic model. Fun guitar, but I still don't get Teles. Then, I bought an Eric Johnson Strat last year. That was a surprisingly awesome guitar, despite everything I've heard of Fender since then, I'm glad I got lucky. I really like this guitar.
My other big two purchases have been sketchy. I bought two guitars in 2013, one as an investment of sorts. I got a '61 Les Paul Tribute model with the upgraded sideways vibrola. I've always wanted the real thing, no matter how awful those tailpieces were. This one was a nice one piece body, but they put some biscuits in the body to fill worm holes. Years later they have shrunk/expanded at different rates that the body, and you know they are there. The other thing about the guitar, it was Plek'd. But they never finished it. The frets were square, and the ends were blunt. You could limbo under the strings, they were so high. I eventually knocked .020" off of the height of the frets, crowned and dressed the frets, and then recut the nut. It's an awesome player and sounds fabulous. I've gigged with it, and it puts up with the task. My '13 Thunderbird was quite nice out of the box. Maybe a couple of minor finish flaws, but nothing out of the ordinary or worthy of complaints. The third was a '19 SG Special in Sparkling Burgundy. The intonation sucked. I had to do a Buzz Feiten type thing to the nut, where I had to file the side of the nut with riffler file to change the length of different strings between the nut and first fret for the guitar to play in tune. It's nice now, but was a hassle, and has soured me on the guitar a bit. But then, the '16 Memphis made ES-335 has to still be my favorite guitar. It is nothing less than awesome, and everything I have always wanted in an electric guitar.
After the ES-335 and EJ Strat, I would have to say I play my home made guitars more than anything. Except the acoustics, but those are also nice "used" guitars.
Looking at current resources, and manufacturing processes, I would have to say I'm done with anything new. Especially production line products. I honestly can't understand why anyone would buy a modern PCB based amplifier, especially some of the so called higher end models. Electric components and production methods are a joke these days. If you think cheap guitar amps are bad, you should see what I have to deal with working on $1 mil. machining centers. It's no different. I understand why the cheap modeling amps would crap out after a year, but if you're dropping serious money on an amp, it shouldn't die after the warranty runs out. I only own two Fender amps, and they are all I would ever own. One is a '63 Bandmaster and the other is a '71 Deluxe Reverb. Two of Fenders most iconic amps, as they deserve to be. I got lucky with those also. Even vintage Fenders can swing both ways sounding like angels or garbage because Leo was a cheap bugger.
Don't know what the answer is, other than the industry taking a deep look inside, and not making everything so disposable with natural resources declining rapidly. A younger player would need help getting something good as to not turn them off of playing and getting better. Then, needing something that might put up with gigging as they develop. It's funny to look back at the guitars we thought were terrible when learning to play in the seventies such as the old Tiesco, Harmony, and Kay brands, are in such high regard and so expensive now. But then, you can get a Harmony archtop with a Brazilian rosewood fingerboard that has been straight for seventy years, and will do so for another seventy years. Fender is using Pao Ferro and Paduak lumber for finger boards that is harvested very young, and dried quickly for production numbers, and can't stay straight for a year. Then look at the tag board in my '63 Bandmaster or turret board in my '71 Hiwatt, and unless you commission a build from a small amp maker, you'll never get that quality or attention to detail. Even if the Fender was a cheaply built amp at the time. Hopefully the industry will be able to make an affordable quality product for people to continue to make sure that this machine will live to kill fascists.