For me, it's the trajectory and strategy of the company that's worrying - and, we all know that about Gibson.
The SG standard, for example, is a good guitar at a good price - considering inflation and the actual costs of nitro application, etc, it's fair. So, in that regard, Gibson are decent (and my favourite guitar brand). Let's call this Nice Gibson (who create some great products at reasonable prices).
But, you have the other "side" of Gibson with their marketing of endless "Kirk Hammet Greenies" - this guitar has very close to fuk all about KH, imho, and is pure marketing focused upon consumer "addictions" within a space that Gibson frame using endless marketing tools. It's horrible, and not just done by Gibson, of course, it's part of the insanity of the modern world which has stuff like $100 Gucci hamburgers. People who say it's up to the consumer to spend their money as they wish are 100% correct. I would also suggest that for some rich tech sort or banker, fair enough, but there are also folks who are addicted, getting into debt, real mental health concerns - but, I'm not going down theat argument too far because the whole world is fuk'd up as far as I can see... Let's call this Nasty Gibson (who are just out to do anything at all to make $$$ - greed culture, big bonus, marketing sorts...).
So, my point: is Nasty Gibson becoming dominant over Nice Gibson, as we see more and more of this productization insanity? It's happening at Epiphone too with US$1500 guitars which are pretty close to their US$500 offerings with some marketing and minor product changes.
1) Gibson has been struggling financially for decades, so this approach gets more $ and more profit for them, so we can enjoy the products we want. That's a positive.
2) Is Gibson becoming a brand that I no longer want to be associated with? I don't buy Gucci iPhones or Nike gold ovo x Air Jordans, or just lifestyle brands which are for posers/collectors rather than users.
My personal felling is that Gibson is coming close to a brand that I no longer feel comfortable being associated with. I won't sell my SG, but I would think more seriously about buying a Gibson again, maybe I'd spend more time looking at a Fender instead. That's just my opinion where I'd equate my product choices to a lifestyle ideology. Gibsons were players guitars, sometimes expensive, but rock and roll machines - I like that. I don't want to purchase lifestyle brands encouraged by Youtube influencers and KH's Greeny - it's an insult to my intellect (granted, quite a limited intellect). The world has gone crazy...