That's a Johnny Smith model.
(He wrote Walk Don't Run by the way.)
It also came in a 2 pickup model.
All electronics on both models were mounted to the pickguard
so that there was nothing to interfere with the vibration of the top.
It is an extremely resonant guitar unplugged.
Johnny Smith, Barney Kessel, Tal Farlow were the flagships in the early '60s.
The next page is the L5, Super 400 and ES 175, then the ES 3 series, followed
by a firebird page then SGs and melody makers and finally doublenecks.
Double necks were 12/6, bass guitar/guitar and mandolin/guitar.
(Yes, I have the 1964 catalog laying around somewhere.)