Fender Discontinues MIM Series

WavMixer

Tone Rooms Founder
Administrator
Country flag
Fender Announces New Player Series to Replace MIM Standards

Fender made news in the guitar and gear world today with the announcement that its Mexican Standard Series will be discontinued in favor of a brand-new, entry-level successor line called the Fender Player Series.

Like the MIM series it's replacing, the Player Series features all of the classic Fender guitar and bass models—Stratocaster, Telecaster, Jazzmaster, and Jaguar guitars, as well as Precision, Jazz, and Jaguar basses—at more affordable price points than their American-made alternatives.

While the company adheres to its instruments' well-known body shapes, some of the guitars come equipped with non-standard appointments. The Jaguar features a humbucking pickup in the bridge position, while maintaining the single-coil at the neck, and the Jazzmaster features dual humbuckers instead of soapbar pickups.
About the new line, Fender said, “As with American Professional and Elite, Fender Player Series takes what was great about the Mexican Standard Series and builds upon it, evolving the instruments to set the bar higher than ever before.” Each model features new Alnico pickups, updated body radii, upgraded bridges, 22-fret necks, and new finishes paired with Fender’s classic logo.
 
I have read somewhere that Fender is using Alpha (or other Chinese no-name) pots for the Player series, rather than the CTS pots used throughout the MIM Standard series period.
I would like to know from anyone that purchases a Player series guitar if this is accurate information.
 
We'll have to see what happens with this new scenario. I have a 1996 MIM Fender Strat in Candy Apple Red that's a great player and plan to keep for a very long time. Maybe it will go up in value now.


;>)/
 
Last edited:
AH yes---- MARKETING and hornswaggled snake water--- re branding image polishing too -----interesting ---
 
AH yes---- MARKETING and hornswaggled snake water--- re branding image polishing too -----interesting ---

You know it!

I’ve been in BD meetings before...which always take all day...to work on phrasing and re-phrasing marketing material.

I’m jaded. I can envision the meetings now where this rebranding and feature revisioning was hashed out.

I do wonder, though, what was catered in for lunch during the meetings. We usually get subs or some other kind of deli sandwiches.
 
Sounds like a bow to political correctness.
Does "Mexican" put some folks off?
Does making the lesser product there open them to nut case claims of racism- making the Mexican inferior product compared to the superior American product?

Who knows, just wondering - or why drop the MIM reference that has been around 20+ years?
Now i'm craving tacos.
 
Sounds like a bow to political correctness.
Does "Mexican" put some folks off?
Does making the lesser product there open them to nut case claims of racism- making the Mexican inferior product compared to the superior American product?

Who knows, just wondering - or why drop the MIM reference that has been around 20+ years?
Now i'm craving tacos.

Personally, I don’t think it’s any of that. I take it as a business just trying to put a fresh spin on things. The MIM products are a safer line to tweak with features and rebranding because they aren’t considered to be a vintage or classic line.

In a way this makes sense. They really had two “Standard” lines - the American Standard and the Standard (made in Mexico).

Now, the Mexican-made Standard line has been dropped and they’ve come out with the Player’s Series, with some additional features on some guitars. It’s actually a little clearer.

It’s marketing. At first I rolled my eyes at it, but it may end up being a good thing.
 
MIMs the word. ixnay on the exicomay.

I stubbed my toe hard on furniture saturday, ihop and ihop. And i curse like Bruce Willis going back to his apartment to get his fathers (Chrisotpher Walken) watch in Pulp Fiction.
 
Hot! Just released today!

Anderton's take on the new Player Series. Fender sent them some pre-release examples.

 
Last edited:
It just seems many changes aren't good lately. I'm turning into an old stinker that hates change. I'm suspicious.
 
Hot! Just released today!

Anderton's take on the new Player Series. Fender sent them some pre-release examples.


Hmmm...

According to info in the video above, Fender did away with all their Standard lines, including American Standards.

The US lines now are the Special, the Professional, and the Elite.

I went from rolling my eyes, to thinking maybe this could be a good thing to scratching my head a little.
 
watch the shell with the pea under it----------and oh that rain down your back isnt pee ------

ugh---

its ALLL GOING PEAR SHAPed.

oh and Goo --- I think they had Subway 6' sub and chips
 
Back
Top