That statement implies there is some mutually exclusive relationship between taking the time to do what Jim does in his videos and playing music. Understand, I'm not stating that is your intention, however.
He is also a professional touring country musician and is active on other musical fronts.
He states in his videos what his purpose is. They will usually start with some comment to the effect that he wants to find out where some aspect of sound comes from in guitars and amps. Basically, he is curious and tries to cut through the internet noise. Frankly, I'm glad he's so upfront and honest when he says the results of some test were not what he was expecting. That's actually refreshing.
Good guy, no doubt, as previously mentioned, and I'll stipulate to his skill level. God bless him. I dont post on any other music forums, and only a few posts on Facebook.
From my perspective, i spent a lot of time analyzing this and that, and quite frankly, i wasted a lot of time and money trying to understand why a particular scale length sounded a certain way or why a certain tube sounded this way or that.
There's nothing wrong with doing this, but it was a HUGE waste of time on my part.
I know that if i plug a LP into a Marshall, i will dig it. No testing or analysis required or needed. This realization saves me a lot of headaches and time.
Today, i played on a CM recording for hire - a $300/hour commercial studio project. I played a Tele through a Twin Reverb and it sounded like total

z to me.....but, i got paid handsomely and there is no danger of me developing any emotional attachment to country music or their artists.
But, my focus has recently changed. I don’t care about all the backstory and research. I want to make money. Lots of it and no analysis is needed. Money allows my famiky to have fun, go places and do things.
In my stupidity, i took a job with Fender for a pay reduction and that was foolish. Now, i need to recoup 9 months of $$$.
Of course, this is my personal view. If this dude has time to spend a year on this kind of thing, then God bless him.
Maybe he has plenty of money and just wants to make videos, and that's cool too...but im a hungry shark. I have a self-serving agenda and we get more accomplished in 6 hours than some people do in two weeks. The pace in SoCal is super fast too...maybe in Nashville, not so much.
TBTH, i found my time posting on TTR was costing me money and i axtually worked it out to a cost per minute in lost income.
I throttled way back on my TTR time after that realization.