Sapient
Ambassador of Vocal Inspiration
No, we get the news from you, remember your bizarre California fire space logs for everyone's benefit?
You're live in my world now.
Marshall being sold to Chinese conglomerate
- Thread starter SG John
- Start date
You're live in my world now.
Boubou
Well-Known Member
I see ads of jeep with Mc Intosh sound system, so the going to be has passed to be replaced by “there are”
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Swedish Hagstrom guitars are now Chinese owned and manufactured Hagstrom Guitars.
This article by Reuters has a little more info:
This is not a complete, outright sale of the Marshall Group, itself. The Chinese group, HongShan Capital Group, has acquired a majority stake in Marshall. But, the Marshall family will still retain 20% ownership. There is also no word if locations of manufacture will change. True, it seems inevitable, but current reporting does not say what will happen, if anything, as far as where products will be made.
This is not a complete, outright sale of the Marshall Group, itself. The Chinese group, HongShan Capital Group, has acquired a majority stake in Marshall. But, the Marshall family will still retain 20% ownership. There is also no word if locations of manufacture will change. True, it seems inevitable, but current reporting does not say what will happen, if anything, as far as where products will be made.
A little more interesting information.
guitar.com
Essentially, in this article from March 2024 (so nearly a year ago), Marshall revealed that only about 5% of the prior year's revenue (that would be 2023) came from amplifier sales.
Most of the revenue came from speaker and headphone sales. In fact, headphones alone made up 25% of revenue. Yet, they had also spent a lot of money on the facility in the UK, where premium tube amps are made.
So, it does offer food for speculation as to what direction the new majority owner will want to take. Since a lot of money had already been invested in the facility in the UK, perhaps the new majority owner will just let that facility continue to make amps - at least the higher-end tube amps - but seek to expand on the other consumer-level items.
Who knows?
I guess we'll find out.
Marshall Group says amplifiers made up just 5% of revenue last year, reveals push for digital amps going forward
Marshall Group CEO Jeremy de Maillard has revealed the company's plans to venture into the digital amp market, with just 5% of sales coming from amps in 2023.
guitar.com
Essentially, in this article from March 2024 (so nearly a year ago), Marshall revealed that only about 5% of the prior year's revenue (that would be 2023) came from amplifier sales.
Most of the revenue came from speaker and headphone sales. In fact, headphones alone made up 25% of revenue. Yet, they had also spent a lot of money on the facility in the UK, where premium tube amps are made.
So, it does offer food for speculation as to what direction the new majority owner will want to take. Since a lot of money had already been invested in the facility in the UK, perhaps the new majority owner will just let that facility continue to make amps - at least the higher-end tube amps - but seek to expand on the other consumer-level items.
Who knows?
I guess we'll find out.
Somehow, it seems to lose its allure….
Boubou
Well-Known Member
Session 5
Ambassador of Strings & Wings
It does if your Chinese..
Amp Mad Scientist
Ambassador of Heresy
They said they would make digital amps.A little more interesting information.
Marshall Group says amplifiers made up just 5% of revenue last year, reveals push for digital amps going forward
Marshall Group CEO Jeremy de Maillard has revealed the company's plans to venture into the digital amp market, with just 5% of sales coming from amps in 2023.
Essentially, in this article from March 2024 (so nearly a year ago), Marshall revealed that only about 5% of the prior year's revenue (that would be 2023) came from amplifier sales.
Most of the revenue came from speaker and headphone sales. In fact, headphones alone made up 25% of revenue. Yet, they had also spent a lot of money on the facility in the UK, where premium tube amps are made.
So, it does offer food for speculation as to what direction the new majority owner will want to take. Since a lot of money had already been invested in the facility in the UK, perhaps the new majority owner will just let that facility continue to make amps - at least the higher-end tube amps - but seek to expand on the other consumer-level items.
Who knows?
I guess we'll find out.
This is presumably what all the recent UK factory floor upgrades were intended to produce.
But with all the other digital amps from China, I don't see how they are going to compete against manufacturers with much lower overhead and much lower labor costs.
They are priced out of the market again.
So...they just sell off the name.
Cheap stuff from China will have the Marshall name badge, and depends on name brand recognition to gain sales from Marshall buyer loyalty.
But the quality of course will go way downhill.
Peavey was forced to do the same thing basically.
67plexi
Ambassador of Amps
Look's like China is stepping up in price check out the gut shots pure trash parts no shame on the name brand logos ether
Amp Mad Scientist
Ambassador of Heresy
That's exactly what drove Marshall out of business....
Correct.
Per the article I cited, premium, hand-made, tube amps are made in the UK facility. I don't know what else is currently made there, or is intended to be made there. Is the intention to make the digital amps in the UK, also? I don't know. There are already Marshall amps made in other parts of the world, such as in Marshall's factory in Vietnam, so they may decide to go the less expensive route and make them elsewhere right off the bat. The Marshall Code series of amplifiers were made in Vietnam, so there's that.
Or, to your point, maybe - to capitalize on the UK cachet - they may make the digital amps in the UK, at least for awhile.
I'm sure we'll find out. Honestly, I'm not sure how popular a digital Marshall amp will be. I can see both sides of this. I can see them being either a success or a flop.
Amp Mad Scientist
Ambassador of Heresy
That's what I'm saying.
I don't see how Marshall digital will be any different, because they are all made with the same chinese computer parts.
The only viable place to manufacture them will be in China.
The way I also see it:
we are headed (shortly) into a catastrophic global economic collapse.
Nobody will have any money to buy amplifiers anyway.
That would be a complicating factor, for sure!
All this talk about Marshall prompted me to look at what's on the Marshall website.
Well, wouldn't ya know it, I found this little baby, right here...a Studio JTM head, made in the UK.
I think I could probably like that!
Well, wouldn't ya know it, I found this little baby, right here...a Studio JTM head, made in the UK.
I think I could probably like that!
67plexi
Ambassador of Amps
Amp Mad Scientist
Ambassador of Heresy
It's started now, just as predicted.
The whole thing will collapse just like a house of cards. (Ted's exact words)
Ted Nugent was 100% correct.
Ted and I would not agree on many things, but we both got this one right.
See? some people see something so clearly...
some people can't see the forest through the trees.
And the most frustrating thing is: we can't do anything about it. Too late now to save ourselves.
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