I imagine that in the early days it may have been as simple as what the available speaker impedance were.
I can tell you that in the early days, the British speaker manufacturers "had also" used lower impedances (2 ohms, 4 ohms). The change to 15 ohms (common in England, Australia etc) came about because people were hooking the speakers to audio amps by using long runs of thin speaker wire, so that they could have speakers in different rooms than the amp. These long runs of thin wire added series resistance.
Imagine a 2 ohm speaker with an added say, 1.5 ohm series resistance from the long thin speaker wire, adding up to a total of 3.5 ohms.
By changing the speaker impedance to 15 ohms, the added series resistance from the long thin speaker wire made a LOT LESS of a difference, 15 ohms plus 1.5 ohms = 16.5 ohms.
Notice that early Celestion Greenbacks, bulldogs etc have a nominal 15 ohm impedance, not 16 ohm.
Cheers