The description of the item says it is brand new, never sold. But, it is described as NOS from 2007 - received directly from Gibson.
So, if the item is NOS, it is brand new, and has never been sold, that means someone has not been able to sell this guitar for TEN YEARS! The ad doesn't say when the dealer acquired it. Maybe, he just got it recently from Gibson. Regardless, Gibson either couldn't sell it because most dealers didn't want Reverse Vs, or this dealer has had millenial stock that he hasn't been able to sell to retail customers.
I understand that NOS items can remain at a manufacturer's factory for many years...but those are usually parts used in the build process - not entire, completed end items.
But, I guess anything's possible.
I can't really blame the dealer. Perhaps, the dealer bought it "just to see what would happen." I admire his risk-taking. But, people just don't want a goofy-looking guitar.
I don't quite understand the $2299.00 price tag, though. It seems a bit steep if you're trying to move stock. Maybe he figures a collector will pay that.