Everything about a new CS Strat is superior to the old ones.
It certainly sounded good. &, they said how the frets were so much easier to play which must be a factor in the sounds you'll get out of a guitar. I'd like to play the CS64 side-by-side to an American professional and a Mexican standard to see what differences in feel and sound their were. I've only played various SGs back-to-back in store and found huge differences between models.
The entire Custom Shop business has ran off the rails
Profits. We've probably all seen the Gibson CS videos where they bluntly state that old Gibsons were going for such huge sums that they wanted some of that business and started to make new-old stuff. I could imagine paying $2,500 or so for an absolutely stunning dream guitar that played like butter and made me sound like Hendrix, but beyond that is kinda insane. I know that spending $500 on a Mexican strat and $2000 on guitar lessons would help me sound better, but there's something about having a lovely guitar, armchair, car, house, etc that goes beyond the purely functional for many people.
Look at people's tastes for bridges... The Nashville ones are actually sturdier and more resistant than the ABR-1s. It's an improvement. But people state that the ABR is more desireable...
I suspect that everyone knows the Nashville is a better bridge for intonation and stability, just some folks like the idea of keeping things looking as original as possible - and I can understand that.
What I have found 1 out of 200 original Fender guitars have the sound and they all sound different.
Yeap. That is valid for most any brand. Guitars have personality, you’ll have to play many to find the one you really like
I can attest to that -- It took me MANY MOONS and MANY stinkers bought and flipped---before I found a strat that FELT-- and SOUNDED the way I wanted
Do guitars have "it"? I don't know. I suspect it comes down to a wide variety of parametres (including how many cups of coffee you had that morning, and how the person sitting opposite you on the subway looked...), especially what we personally like. The nicest guitar I've played, as we know because I go on and on about it, is my 2018 SG Junior. It has a mojo beyond any other guitar I've ever played, but the general consensus is they are all that good, it's just a great model kicked out of the factory at a consistently high level.
I don't even plug a guitar in until I've played it while unplugged.
I've never really understood this, & I'm not saying you're wrong, but for an electric, I wanna see how it sounds and 'feels' when playing plugged in.