New Fender CEO

[Session 5]

“2026 is going to be in the record books as one of the most exciting years for Fender”: Fender has announced its new CEO – what does it mean for the future of the iconic guitar brand? We met Edward ‘Bud’ Cole to find out

Fender’s new CEO pioneered the firm’s most talked-about projects. Now he’s taking his innovative Fender Japan ethos global

www.guitarworld.com

 

[dmatthews]

Wishing him the best of luck!

 

[Seamus OReally]

Sounds like a good choice.

 

[iblive]

I read that he's actually a guitar player. That bodes well.

 

[Session 5]

Yes he is.